13 Fatal Errors Managers Make and How You Can Avoid Them

Most corporate organisations collapse today as a result of ineffective management. This is because most people find themselves in managerial positions without prior training or preparation. Many errors are therefore committed by such managers which negatively affect their organisations. It is therefore necessary for such managers to learn from this book entitled “13 Fatal Errors Managers Make and How You Can Avoid Them”. It is written by Steven Brown, president of the Fortune Group.Brown says for many years now, the Fortune Group and himself have been helping businesses to succeed and managers to manage. He reveals that within this period, he has seen just about every kind of business situation. Brown adds that after all these years in the trenches, solving real, not textbook, problems, he has discovered that companies fail primarily because managers fail.And when managers fail, it is not because they cannot master numbers, but because they try to master people, or manipulate them, or ignore them, educates Brown.He says this book is for managers, or anyone that wants to be one someday. The author adds that it is equally for old managers and young people just starting their business career. It is about perfecting your leadership and managerial skills by avoiding the common errors managers make with the people they manage, he stresses.Brown gives you the truly classic mistakes that managers have been making all over. According to him, these errors can prove fatal for an individual or a company. He adds that you do not have to commit any of these common defects of managerial character, habit, style and judgement if you know what they are.Brown discloses that in the hundreds of companies that the Fortune Group has served in the United States, Canada and Australia, he has scrupulously catalogued all the most common managerial errors that occur in business situations that have gone sour. He adds that the words used to describe the situations may differ, but the underlying problems seldom do.This book has 13 chapters based on the identified number of errors. Fatal error number is referred to as refusal to accept personal accountability. According to Brown here, the five prerequisites essential for business success are quality or unique product; proper timing; adequate capital; people resources; and effective management.In his words, “But if you lack the fifth element, you will not have the first four. Why? Take a look at the influence the final one will have on the first four. Without effective management, correct decisions cannot be made about the product’s features and the proper time for its introduction into the marketplace.”Brown adds that the company lacking proper management cannot acquire, much less sustain adequate capital. He says above all, it takes good management to attract the best people and to coach and develop them.The author expatiates that in business, everything begins and ends with management, and in order to work effectively, management must be accountable. According to Brown, when Harry Truman was president of the United States, he had a sign in the Oval Office: “The buck stops here”.The author therefore advises that every manager should adopt the same dictum. Brown also discusses other concepts such as choosing the path; the failure formula; the three unspoken words; a philosophy of management, etc. in this chapter.Failure to develop people is identified as the fatal error number two. According to the business management consultant, management has a major purpose: to provide for the continuation of the business over time, personnel change and absence.Brown says a properly-managed business can continue successful operation over generations of employees and during the temporary or permanent absence of any given manager. “Moreover, your permanent absence due to transfer to another position, retirement, poor health, or even death must not cripple the company. If it will, then you are neglecting your obligations as a manager,” he declares.Brown also looks at the concepts of ineffective management; characters versus character; sideline managing; management traps, etc. in this chapter.In chapters three to seven, he respectively examines the fatal errors of trying to control results instead of influencing thinking; joining the crowd; managing everyone the same way; forgetting the importance of profit; concentrating on problems rather than objectives.Chapter eight is based on fatal error number eight, that is, being a buddy, not a boss. According to Brown, so often managers want to be the employees’ buddy after hours, then come into the office and manage the next day but the employees will not allow it. He says it is an “either-or” situation. That is, you must be the buddy or the manager. Brown expatiates that successful hybrids do not exist in such a situation.He educates that most managers have received advice through the years concerning how they should conduct themselves when in the company of those they manage. The author says he believes that most of the advice is an expression of the personal conviction of those passing on the advice.In chapters nine to twelve, Brown notionally X-rays the fatal errors of failing to set standards; failure to train people; condoning incompetence; and recognising only top performers.The author says, “If you took all the top performers in your industry and hired them for your company, at the end of a year only one person would hold the number-one spot…You cannot hire all the top performers, and you cannot build any department within a company with only top producers.”Chapter thirteen, the last chapter is based on the fatal error number thirteen, that is, trying to manipulate people. According to him, as managers we can change the attitudes of our people, but we must also be careful about the methods we use to influence our staff.Brown educates that good influences will add to the self-esteem of those on our staff and will make them more productive; while bad ones will cause the staff to feel manipulated, and production will be negatively affected.He also looks at the sub-concepts of taking attitude into account; knowing your people; making management work; approaches to increased productivity; corporate philosophy, etc.As regards stylistic diagnosis, Brown’s efforts deserve commendation. The language is simple and embroidered with good word-ordering which enhances comprehension. Brown is also very creative in the way he handles his concepts, making everything interesting.He uses graphical embroidery to achieve visual reinforcement of understanding. The author includes “Fortune Action Contract”, an exercise section, at the end of every chapter to arouse readers’ active participation.In the words of Dennis Waitley, author of “Seeds of Greatness”, “In the flood of ‘success’ books, this is a stand-out in style… and applications…Brown gives us a needed dose of preventive management medicine.”However, fatal errors two and ten should have been merged because the concepts are similar.Do you want to become a great manager by avoiding fatal errors managers make? If your answer is “Yes”, then this book is highly recommended to you.

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Generating Revenue With Account-Based Marketing

Before getting into Account-based Marketing (ABM), let’s see how sales personnel get business without it. Imagine that you want to make a sale for your company. You can either do cold calls or do direct walk-ins and hope the person you talk to is a decision maker in the company, which can end up as a disappointment if he’s not. Then you will have to ask for a call or a meeting with his manager, which may or may not get approved and if it’s approved you will have to wait for the scheduled time which may change again at the last moment.The sales person will have to patiently go through the whole process until the final call to make the closing. Those who have worked in sales knows how time consuming the whole process is and I bet that sales people will do anything for solid leads which can make their work easier. And this is the sole reason that marketers all over the world are embracing ABM techniques for simplifying their work.Sales made easy through Account-based MarketingABM can be referred to as a blend of a company’s sales and marketing functions, which is a strategic approach to B2B marketing based on goals for specific target accounts. In the current business world, Key-Account Marketing is considered as a more strategic way to do outbound. With the help of ABM, the sales team can directly approach the key-decision makers of targeted companies without going through the entire process of random cold-calling, unnecessary meetings etc. The key advantage is that the sales process which takes several months for closing can be accomplished in a much lesser time.The Need for Account-Based MarketingThe phrase coined by ITSMA in 2004 has its roots in the 1990s when companies began to realize the importance of personalized marketing. However, it wasn’t until recent years that Key Account marketing has really begun to catch on in the B2B industry due to the increase in the importance of inbound marketing and in the rise of vendors who offer the ABM services. With the help of ABM, companies started to expand their knowledge of potential customers, which in turn, helped them in acquiring more sales and profit. This technique also applies the psychological factor that customers respond more when approached in a personal manner rather than being approached as just another sales lead. Moreover, if you are linking Account-Based Marketing with the CRM of your company there will be additional benefits of maintaining critical information like the client’s role in the company, the status of the account, company industry type, company size etc.Account-Based marketing & it’s workingPresently, there are different Account-Based Marketing technologies in the market. Productive key account marketing involves a multichannel approach and requires close alignment between an organization’s sales, marketing, and customer success teams. To reach target accounts, digital targeting is used by Account-based advertising to fit an organization’s ideal customer profile. CRM or marketing automation tools are integrated with ABM platforms to run campaigns targeting the company’s target accounts. This provides an ability to run multichannel campaigns for ads across different channels like mobile, display, video and social media. By doing this you can understand which message resonates the most, through which medium and get the exact data to back it up – with A/B testing in near real-time.One of the reasons that Account-based technologies have seen great success is that they engage customers on their terms using digital channels other than e-mail and phone calls. Key Account Marketing can be done on a larger scale rather than traditional methods because it engages the entire account as well as the targeted leads.Benefits seen after using Account-Based Marketing· Faster DealsWith the help of ABM, leads are funneled to the most targeted ones, the chances of getting rejected narrows down to a minimum and deals get closed much faster.· Higher returnsSince sales people are targeting on the best accounts for business with the help of Key-Account Marketing rather than typical demand generation, the returns are higher.· Reduced Time ConsumptionWith ABM, the sales team will focus only on the accounts that have high conversion rates. It means they don’t waste their time on leads that don’t matter or are unqualified.· Alignment of marketing and salesThere are chances that the marketing and sales teams of the same organization are focusing on separate accounts. Key-Account Marketing requires cooperation between the two teams so that they work together to target key decision makers within the same accounts.Account-Based Marketing – The FutureAbove all, ABM is finally about the customer. A fact that business professionals should focus on is that buyers are not looking for a cold call or a random marketing email, rather they want to explore the solutions for their pain points on their own terms and only receive communications from vendors that are meaningful and relevant. ABM makes it easy to deliver on this need across the buyer’s journey.

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Additional Tips to Assist You Become a Successful Affiliate Marketer

These pieces of suggestions are going to aid you to see a lot of factors that are going to improve your incomes as well as make you stick out in the minds of your consumers and also the merchant.# 1: Specialize in your industryAs you are in a niche market (for the marketplace) it goes without pointing out that you need to court a target market that possesses that very certain interest. In this way you modify your affiliate initiatives to that section, which improves your chances to convert. Individuals very most probably to buy your item are going to be actually incredibly responsive to your marketing campaign messages as soon as you’ve developed your own self as a specialist in one certain field.# 2: Make it appear personalPick items that you personally count on, in order that you can easily carry out your campaigns around definitely important items that your clients are going to delight in. This will definitely enable you to obtain an excellent conversion rate and also create the dependability of your individual label.# 3: Use many marketing channelsDo not follow simply email campaigns, blog posts, and also social networks campaigns. Explore cross-channel promotions too.Evaluate a lot of marketing methods. You’ll get to know the ones your readers react to the best and then make constant use it.# 4: Carefully select what to promoteNo matter how really good your marketing techniques are, they may certainly not transform a poor item into a helpful one. At best you can easily deceive several of your buyers at first however you cannot do this forever. They’ll learn what you’ve marketed to all of them and also would certainly not provide you yet another occasion to market to all of them.This demonstrates how building trust with your consumers is actually very important. So take care to analyze a product and also ensure there is actually great demand for it prior to marketing it. Ideally, utilize the item yourself. Check the merchant as well before associating with any of them. These techniques will definitely help you devote your valuable time on an item and a vendor that are actually reliable and also aid you certainly not lose trust with your target market.# 5: How to know if a product has an affiliate programYou may utilize two means to carry out this:a. Check out the footer of the product site for words such as affiliates, partners, or even XYZb. Carry out Google search using the words product name + affiliate. Should there be one, the search engine hyperlink will definitely lead you to their site or even the affiliate network they are actually affiliated with.# 6: Give your affiliate marketing business the opportunity to mature and also growRome was certainly not built in a day. So regardless of just how badly you require a child, it typically takes 9 months to have one. Affiliate income likewise takes some time to grow and build up.With programs that deliver life time payments, if you recommend a consumer, you might continue to earn money coming from all of them provided that they still buy that item.With referral hyperlinks still working in your old blog posts, they might still be paying you.Let’s finish this sub-section along with a really good recommendation coming from the balancesmb.com in the Top 10 Commandments of Affiliate Marketing: ” As you continue to add more content to your website, promote more products, drive more traffic to your website, and build your email marketing list, you’ll continue to grow the affiliate marketing side of your business and make more money.”# 7: Stay pertinent to your target marketFollow closely the most up to date offerings of your affiliate programs. Advertising managers are actually frequently incorporating brand new ad units, advertisers, and also tools to strengthen appeal and also increase conversions. The small changes made might go a very long way in motivating audiences to react. Therefore if you do not check trends, you might be actually left behind in the outdated technique which, in some instances, may be actually really calamitous.For example, I was actually marketing a particular diet product. When I was actually updating the information that I got to know they were actually no longer with ClickBank but some other place. Obviously, my affiliate hyperlink was actually no more valid so clicks on it were actually returning 404 page not found.Google.com does not like anything returning a 404 web page as it does not give site visitors an enjoyable experience.This happened due to the fact that I had actually consigned the vendor’s email in that respect to later on and also forgot all concerning it.Do not ever fall into such a trap. Update your articles to acknowledge as well as reflect any sort of changes.Consistently watch for brand new products that are actually valuable and also pertinent to your readers– the even more items you promote and the greater the importance to your target market, the even more sales you’ll bring in.# 8: Stay upward to date with trendsWe pointed out that although there was actually significant competition in the affiliate marketing field, opting for a specific niche will definitely certainly not make it go away but minimize it. What you see today as a saturated market had been a niche one which brought in good money to affiliates. You’ll therefore want to remain on top of any kind of new developments in your selected niche market to guarantee you continue to be effective. By doing this, you’ll profit from the brand-new marketing strategies that are actually continuously emerging. Your conversion rates then as well as income are going to always keep on improving.# 9: Stay in constant touch with your customersIncorporate a contact us page on your site through which your website visitors may contact you regarding just about anything they desire to share with you. React to opinions in the comments part of your blog or even on your social media sites. The even more you exchange with your viewers, the even more you will definitely remain in their thoughts as well as the even more they are going to know, like, and also trust you. And also you’ll have the ability to make even more sales!ConclusionThere you have them: the 9 extra tips to help you become a successful affiliate marketer. Put them into practice and see your affiliate marketing business reach for the skies.

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Short, Intermediate, And Longer – Term Impacts On Home Sales, When Rates Rise!

For many reasons, some, economic, while others, related to the pandemic – related, so – called, fatigue, etc, home prices, in most areas, have gone up, at, or, near, record amounts! Because of the prolonged period of artificially – created, low – interest rates, mortgage rates, have been at historic lows! Since, for most home buyers, using financing is essential to affording a purchase, when a low rate, causes cheap money, and, thus, the ability to afford more home – for – the – buck, prices usually rise! It permits qualified buyers to qualify for more money/ loan, because the ratio of monthly mortgage, to overall income, is artificially – reduced! How long will this trend continue, will it become the new – normal, will previous trends/ cycles return, and how will pricing be affected, in the immediate, intermediate, and longer – run, are, all factors, to consider! With, that in mind, this article will attempt to, briefly, consider, examine, review, and discuss, some possibilities, to consider, and understand.

1. Short – term: Since, the Federal Reserve Bank, announced, they planned to raise rates, three times in 2022 (of course, this was before the potential implications, and ramifications, from the Omicron variant), many feel pressure, to act quickly, to take advantage of today’s low rates, before they go up! Three increases will probably translate to, at least, a 0.75% higher rate, which will translate, for most mortgages, to hundreds of extra dollars, per month. Some things to consider, and pay attention to, is, this rate of increased home prices, will, probably, not continue, especially, at such a large degree! How longer one, expects to keep a specific house, is, one issue, to consider, thoroughly, and wisely, before proceeding!

2. Intermediate – term: Although, many believe, to – know, the precise timing of any projected rate – hike, is uncertain! The Fed has changed, and/ or, altered its strategies and approaches, in the past, What the intermediate – term, may bring, including potential inflationary pressures, how long the economic conditions, and unknown factors, related to the pandemic, etc, will determine, largely, what this phase, may bring! In addition, the attitude, and perceptions of buyers, and their confidence, etc, largely impact this real estate market!

3. Longer – term: In the longer – run, will things, restore, to what we have seen, so often, in the past, which is, alternating cycles, between, Sellers, Buyers, and Neutral Markets? The possibilities, include: a continued large escalation; a more – gradual, but persistent – one; some leveling; and/ or, will we see, at least, in certain areas, some sort of falling prices, for a period.

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Affiliate Marketing Coach – Speed Up Your Affiliate Progress With A Coach

An affiliate marketing coach is someone who can help you lift the invisible ceiling which may be holding your affiliate business back. So much in business it is the limits of our thinking which stop us from achieving the things we set out to achieve.

In affiliate marketing this is very much the case. You don’t know what you don’t know! You may even be running down a rabbit hole in the complete wrong direction. I did this for years before finding an affiliate marketing coach who helped me.

Before this point I was trying to do everything alone. Many affiliates are doing the same but don’t realise their actions aren’t aligned with their desired outcomes. For me, I was focusing only on the things I liked to do, not the things which would drive my business forwards.

A clear perspective from a coach who isn’t so myopic in their thinking can change everything. If you keep doing what you’ve always done as an affiliate, your results will likely be the same. But if you’re prepared to step outside your comfort zone, you can make far greater changes in a small amount of time.

Much of affiliate marketing is about trial and error. You try several things and focus on the things which work. This is Pareto’s principle, or the 80:20 rule. But if you have no results to draw from, you could easily be focusing on strategies which will take years to gain any traction.

A few of the small shifts I made in my affiliate marketing endeavours are: shifting to promoting products which offer recurring commissions, I stopped promoting small value, low commission products, and I started using high ticket digital products instead.

These steps alone hugely helped me start generating tactics in my affiliate business. But I also got coaching and mentoring, and decided to take affiliate marketing more seriously. In the beginning, it was just a hobby, and I treated it like a hobby. But if you look at your affiliate business like a hobby, you’ll earn a hobby wage from it. Treat it more seriously, and focus on building a sustainable income which can replace existing work, and you can achieve much more. You get what you focus on!

Goals are useful signposts for affiliates too. For such a long time I was without a rudder as an affiliate. A goal gives you a specific destination you can measure and work towards. If you don’t have either a goal, or a strategy you can stick to with affiliate marketing, it’s easy to lose purpose and drift off in another direction.

When you’re looking for results and don’t have any, it can become completely demoralising! You need to stoke the fire of your own enthusiasm continually or you’re likely to become disillusioned and drop out. This happens to around 95% of affiliate marketers.

But you need to be in the 5% who stick at it and eventually break through and start making consistent sales. When this occurs will depend on the actions you take and how long you keep going for. If something isn’t working, try something else. Focus on the small wins like a hit on a website, or an email lead. Keep your enthusiasm high and you’ll be able to surmount the obstacles which come with the territory. But if you allow yourself to become dissatisfied, it’s much more difficult to keep going.

Affiliate marketing isn’t easy. It’s performance related which means that if you don’t make a sale, you don’t make any money. This is tough in the beginning because you can do a lot of activity which is unrewarded. But once you make a sale, there’s some light at the end of the tunnel. This is the goal of many new affiliate marketers – to make their first sale.

Once you have some positive feedback in terms of success, you can focus on the activities which brought it about. But until this happens, you very much need to trust the process. If you’re also paying a membership fee while this is happening, there can come a point where you decide it’s simply not working! This is common, and people drop out. But if you have a coach you can trust, things are so much more sustainable.

An affiliate marketing coach can help you overcome negativity, indecision, hesitancy and self belief issues. A coach can help you see things in a different light and to notice limitations in your thinking.

For me this has been a complete game changer, and not just for affiliate marketing. When you notice your own self talk is talking away your success and happiness, you realise you are the creator of your own outcomes. As you remember to change your self talk and thinking habits, you realise without belief there is no action. So belief is everything.

The person we listen to more than anyone else in life is ourselves. We talk to ourselves in our head constantly. Re reaffirm what we think and believe about ourselves continually. If we can learn to tap into this power, and start giving ourselves more positive commands, then we can grow both personally and professionally in a much more congruent way than simply through thinking, planning and attempting things in only the physical aspect of our affiliate business.

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7 Benefits of Custom Aluminum Cases

If you want to carry your expensive electronic items or any type of fragile instrument, we suggest that you be on the safe side. We suggest that you pack your expensive stuff in a reliable case. In other words, you may want to invest in a dependable custom aluminum case to carry your items with you. After all, you don’t want your stuff to get damaged during transportation. In this article, we are going to talk about some major benefits of custom aluminum cases. Read on to find out more.

1. Durability

First of all, one of the major advantages of these units is that they are extremely durable. In this case, we suggest that you go for a case that is splashproof, air-tight, and watertight. This is essential if you want the unit to stand the test of time. If it is not strong enough, your stuff inside may not be safe.

2. Withstand Extreme Conditions

Another major advantage of these units is that they are designed to withstand extreme conditions. Even if you use them on a daily basis, they will be good for years to come. In other words, you don’t need to worry about the durability aspect of these units.

3. Customizable

Some of these cases are designed to be customized. The idea is to make sure that you get a unit that you can customize to cover your requirements and needs. Since one size cannot fit everyone, we suggest that you get a customized aluminum case.

For example, you will need a specific type of case to store your tools. Similarly, there are specific aluminum cases if you want to carry delicate items. And the beauty of these things is that they are available in different sizes and shapes.

4. Custom Interior

If you want to protect your delicate items, we suggest that you get a case that comes with custom interiors. In this case, your delicate items will be safe even if the road condition is extremely bad.

5. Timeless Look

We suggest that you get an aluminum case that features a timeless look. After all, you don’t want to get a case that looks ugly or unappealing. So, if you are worried about the aesthetic aspect of these units, we suggest that you get a unit that seems appealing.

6. Corrosion-Resistant

With the passage of time, metal cases tend to face corrosion. Therefore, it is better to get an aluminum case as they are corrosion resistant.

7. Withstand Temperatures

The good thing about an aluminum case is that it can withstand extreme temperatures. Since aluminum features high thermal conductivity, this type of metal can easily transfer heat from your fragile items. Therefore, you don’t need to worry about the effects of the elements when it comes to getting your expensive or fragile items from one place to another.

Long story short, these are just some of the benefits of customized aluminum cases. If you have never purchased one, we suggest that you get one today. The beauty of these units is they are much better than other types of metal out there. So, the next time you need to purchase one, you may consider one made from aluminum.

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How Cromacoin Functions to Enhance Businesses Productivity?

Instead for entire details relevant piece of information in this world of modernized technology Cromacoin usually operates on wide-spread public ledger known as Blockchain where entire confirmed transactions. Entire ways where users are aware of each transaction avoid stealing and spending the same currency within stipulated time. This process also supports Blockchain as it is trustworthy for an appropriate piece of content. Cromacoin is one of excellent digital currency which has been stepping up to correspond with better digital currencies exchanges.

Where to store your new ICO’s tokens after procure?

There are diversified applications which one should utilize while obtaining new ICO’s tokens some of the vital key elements are visualized below for better appearance:-

• Full Client Satisfaction- It is one of email server which is encountered without dependent upon third-party servers. It also controls whole transaction from start to an end.

• Trivial Clients- The mandatory vital piece of server surely rely upon customer’s satisfaction as everyone acquires access to the network for uppermost transactions.

• Web Clients- It is the opposite of full client resembling which totally dependent upon the third-party server and operate entire transactions instantly.
Where can you find Cromacoin?

In order to get evolved with this cryptocurrency digital exchanges one can firstly purchase Cromacoin from steps involved below:-

• Cryptocurrency Exchanges where one can exchange regular new ICO tokens.

• One can find a seller or just by SING UP process available for procedural module.

• After Signing up Cromacoin is precious for customers for better investment plans.

Input important credentials to obtain freeway service to your account by SIGN UP process.

• It is recommended to utilize a strong elongated password with a mixture of letters, alphabets and other special characters.

• One will be able to find information about the product in our whitepaper which proffers an extreme most reliable piece of information rapidly.

• Get a proper financial report as ICO’s can be started with crowdfunding.

• Companies utilizing ICO at an earlier stage for traditional businesses acquire whitepaper which is the most likely concern.

One needs explanations about Cromacoin just by examining the whitepaper in ICO’s.

• Get a ratio for cryptocurrency along with procedural modules in accordance to digital currency exchanges.

Where are your tokens? Know more from defined information evaluated

Firstly, it is important to bring tokens for your ICO which is associated with your tokens available as per needs and requirements. It can suffer bit of project keeping in mind a trustworthy project which one can send for Cromacoin analyzed. It is suggested to deposit your new ICO tokens where tokens actually bare and help for your new token repeatedly.

• Set up for a coin and participate in ICO to buy tokens.

• The need of wallet which supported tokens for purchase.

• Participate in ICO to buy tokens from Cromacoin.

• Send ETH for a token purchase and one will be tied to private key of wallet.

• Acquire few pieces of information to accomplish with Cromacoin.

• Send ETH address for ICO and proffer tokens constantly.

• Don’t ask for a deposit which wallet supports for a new token or one can access to your New ICO tokens on Blockchain with appropriate security enabled policies.

How to import ICO tokens into a supported wallet?

If one has contract address for token one can import tokens into wallet. Likewise, our wallet has the capability to hold numerous tokens keeping in mind entire terms accuracy, precise along with efficiency which play a vital role to enhance one’s business productivity. Our wallet is encompassed with unique wallet address which is thereby sent just by input for tokens.

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Why Business Owners Seek to Enter Foreign Markets

It is no longer news that business investors from around the world look at entering foreign markets in order to expand their local business operations or diversify their investments and establish new operations in the international market.

Every year, hundreds of entrepreneurial and growing companies consider international expansion as a marketing and growth strategy.

If you have been successful in your business for some time and you have already mastered everything about running a business, overseas expansion may just be the logical next move you have to make.

On the flip side, for a majority of others, just having an overseas registered company and business address makes more sense to them than moving over to these foreign countries to establish a brick-and-mortar office.

Whichever the case is, there are at least 7 reasons entrepreneurs incorporate an overseas company, subsidiary or a representative office.

1. EXPANSION. About 95% of the world’s consumer’s reside outside Nigeria. Entrepreneurs whose vision and target market is a global one would consider to enter new markets abroad thus increasing their company’s overall market share and growth potentials.

2. POSSIBLE UNTAPPED MARKET. The possibility of an untapped market in foreign jurisdictions may motivate a Nigerian entrepreneur to incorporate an overseas company, subsidiary or representative office of his/her local company. Nigerian entrepreneurs who produce and package local foodstuffs for sale abroad fall into this category.

3. PROXIMITY TO INTERNATIONAL CLIENTS/CUSTOMERS. Truth be told, the Internet hs done enough to bring businesses closer to buyers. However, for some reasons, several business transactions may still warrant a traditional business presence in the city or country of operation. An overseas office of a local company need not be that big, and may be a home business address, a paid virtual office, or a small/liaison office just for the sake of getting customer feedback and linking back to the Nigerian office.

4. CORPORATE IMAGE. In order to boost their corporate image in the eyes of customers, suppliers, investors and businesses, some entrepreneurs just register an overseas subsidiary of their Nigerian company. This gives their target audience an impression that they are a company with international networks. In situations like this, the “international entrepreneur” need not set up a brick-and-mortar office abroad, he/she only pays for a virtual registered office in such country plus a mailing and telephone forwarding service.

5. COMPETITION. The fact that competing businesses or brands are entering the overseas market and are doing well motivates entrepreneurs in similar businesses to follow suit.

6. INTERNATIONAL PAYMENT. There are quite a number of international banking options available to companies registered in overseas jurisdictions – whether you are currently established in the overseas country or operating the overseas company from Nigeria. Having a corporate checking account abroad makes international payment much more easier by direct deposits, cheque or international wire transfers.

7. MIGRATION. Entrepreneurs considering a migration or move to an overseas country may incorporate a company in the destination country pending the time of their travel.

The United Kingdom, for instance, grants an Entrepreneur Visa to persons outside the European Union to gain entry to the UK for business reasons.

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Don’t Fall Prey to Victim Mentality

Attitude is everything. Mental attitude, no matter what the end goal is, either helps you get there or impedes your progress and one of the most damaging attitudes anyone can adopt is victim-mentality.

What is victim-mentality?

Victim mentality is a negative mindset. It places blame on other people and circumstances for any unhappiness felt within.” It is the proverbial “point the finger out” scenario.

Those engaged in victim-mentality, view life through a narrow lens of pessimistic perceptions, believing whatever occurs in life is the result of outside causes. Inner reflection is never considered. Being a victim means absolving themselves of blame. Nothing is their fault – ever! Those engaged in victim mentality most often enjoy the attention, sympathy and validation they get from playing this “poor me” role.

When trapped in victim-hood, the focus becomes how vulnerable we are, rather than on how powerful we are.

While, no one is born with victim mentality, no one is exempt from playing the victim role either. Sweet elder grandparents, loving, well-intentioned mothers and fathers, teenagers and even those considered “spiritually awakened” can all be found to dwell in this defeatist realm.

In fact, every person alive has played the victim role more than once in their lives.

Victims want to be mentally prepared for the worst and sadly, for those dwelling in victim-hood, this self-sabotaging behavior becomes more powerful when things seem to be going their way as they are sure “disaster is waiting around the next corner.”

So, how does one break free from this self-defeating, “poor me,” pessimistic type programming, most of which was developed and adopted as a child?

It all begins at home with your perceptions/how your view yourself. Do you perceive yourself as a survivor or a victim?

Survivors embrace life and flow with it. They live in the present and take control over their lives. They are fully aware that they alone are responsible for what occurs. They know that taking responsibility for their lives, they are empowered to change their lives.

Victims, on the other hand, wallow in self-pity and argue with and push back at life. They dwell in the past, believing they are helpless to change circumstances – their key to avoiding responsibility. They live defensively and stay frozen in time, without making progress because their perceptions tell them they are powerless.

The cost of victim mentality is high. It negatively affects every area of life – professional and personal. Those who see themselves as a failure, are dwelling in victim-hood because failure only comes to those who give up.

If we really want to shift out of victim mentality, we must first own it. We can’t change what we don’t own. We must shift our attitude and know that “change begins with me.” We must embrace survival and take actions steps… no matter how small or insignificant they may seem now, towards some goal we are looking to attain.

Most importantly, we must continually empower ourselves with “I can” and “I will” statements and put a stop to degrading “I can’t” or “I won’t” statements and beliefs.

And, we must embrace gratitude – the greatest of attitudes. Daily, we need to take time to reflect on all the things that make us happy, on all the things that are going well in our life. Keeping our mind/energy focused on positive situations helps to counteract victim mentality.

In the end, we must honor ourselves with the same degree of respect and love that we try to give others. Only then will our minds and actions shift out of victim-hood to survival mode.

Truth is, we can’t control other’s actions or every circumstance that shows up in our lives, but we can control how we react to them. We don’t have to be victims. It is a choice. Whatever happens or comes our way, we must view it as a challenge and not an excuse.

Looking for a powerful partner to help erase the negative victim tapes that play over and over in your head? Look no further than your local gym. Getting your blood flowing and your “happy, feel-good” hormones kicked in through challenging exercise is one of the best ways to overcome negativity, defeat victim mentality and put yourself on the fast track to feeling healthy physically, mentally and emotionally.

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7 Benefits Of Drinking Purified Water

Everyone has a right to access pure water. As a matter of fact, it is one of the fundamental human rights. Today, many countries of the world do not have access to pure drinking water. The good news is that you can solve this problem at a personal level. After all, you can make sure that your tap water is safe for your health. Therefore, it is essential that you look for purification. In this article, we are going to shed some light on the benefits of drinking purified water. Read on to find out more.

1. Human Body is 80% Water

Water makes 80% of the human body. Therefore, it is essential for your health and overall well-being. Besides, these purifiers ensure that you always drink purified water. As a matter of fact, these devices are your friend and protect your life and the life of your family.

2. A Good Alternative to Bottled Water

Bottled water is not good for the environment as millions of plastic bottles end up in landfills. Apart from this, the transportation of these bottles causes the generation of carbon emissions.

So, if you have a purifier in your home, you don’t need to buy bottled units. In this way, you can protect the environment.

3. Protection against Damage

Aluminum is associated with Alzheimer’s disease. According to research studies, if aluminum makes its way into your brain, it will be extremely difficult to get it out. Therefore, it is essential that you protect your brain from damage caused by aluminum.

4. Saving Money

How often do you purchase bottled water for you or your family members? Of course, all of us purchase these bottles on a daily basis. So, if you want to avoid this approach, we suggest that you install an effective purification system. After all, you don’t want to end up wasting your hard-earned money on something that you can get at your home.

5. Avoiding Chlorine Consumption

If you are using city water, know that municipal treatment plants use chlorine to eliminate harmful organisms, such as bacteria. Besides, chlorine is an element that may cause different types of cancer, heart diseases, and respiratory.

6. Protection against harmful elements

Your tap water passes through long pipelines that are full of different types of elements, such as slime. Therefore, the quality of water drops significantly. Therefore, it is essential to install purifiers to purify tap water and stay protected against harmful elements.

7. Instant Access to Pure Water

If you install a good purifier, you have instant access to freshwater. Filtered liquid is free of all types of germs and bacteria. You can use plenty of liquid for drinking and washing your fruits and vegetables. Also, these devices will allow you to use your water for several purposes.

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